Vox Media, Group Nine Media in Advanced Talks to Merge – The Wall Street Journal

Vox Media is in advanced talks to merge with Group Nine Media Inc., according to people familiar with the situation, a deal that would unite two of the biggest players in digital media.

The companies are discussing an all-stock transaction that would give Vox Media 75% ownership of the combined company, with the remaining 25% going to Group Nine Media, the people said. Vox Media Chief Executive Jim Bankoff would helm the company, the people said.

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