A Peloton Bike and Subscription for One Monthly Fee? Company to Test New Price Plans – The Wall Street Journal

Peloton Interactive Co. ’s new chief executive is looking to overhaul the stationary-bike maker’s pricing strategy in a bid to turn around the company.

The company on Friday will start testing a new pricing system in which customers pay a single monthly fee that covers both the namesake stationary bike and a monthly subscription to workout courses. If a customer cancels, Peloton would take back the bike with no charge.

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