Cold Stone Creamery Just Dropped A Controversial Flavor For Easter – Mashed

If you like the Easter candy staple Peeps, Cold Stone Creamery now has the perfect pick for you. Their new Peeps Flavored Ice Cream is available as a regular scoop, a shake, and as a “Sweet Spring” creation. The latter comes with a whipped topping, blue sugar sprinkles, and a Peeps marshmallow chick on top, says a release on PR Newswire.

However, not everyone might be on board. Those spongy little marshmallows covered in colored sugar are one of those controversial foods people either love or really hate. A poll by Simplemost showed that 62% of respondents said they like Peeps, while 38% said they hate Peeps. How anyone could possibly hate a marshmallow little chick, we’ll never know.

According to the VP of marketing at Kahala Brands, Cold Stone’s parent company, the new flavor is meant to feel nostalgic. “We love both being a part of making family memories and bringing back memories for the young at heart,” said Sara Schmillen, “and ice cream that tastes just like Peeps does just that!”

This flavor is available at nationwide locations until May 10.

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