Now, Hawaiian Airlines is upgrading its premium product by adding lie-flat seats to its Boeing 787-9 Dreamliner aircraft. Historically, the airline has skimped on its premium cabins by installing outdated seats and offering fewer rows compared to competitors.
Hawaiian Airlines
Source: Skift
However, Hawaiian is betting on deep-pocket leisure travelers, especially those coming from Japan, to book up its 787 business class product as tourism rebounds after the pandemic.
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Source: Skift
“It’s [the Boeing 787] going to be an aircraft we fly long-haul to premium dense markets,” COO Jon Snook told Skift. “It’s really going to be an ideal aircraft for Japan, Australia, New York — markets that will benefit from the comfort that that aircraft provides and the efficiency that it provides.”
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Source: Skift
Hawaiian has 10 Boeing 787-9 aircraft on order, with the first expected to be delivered next year. The aircraft will be fitted with 34 business class suites, which is twice as many business seats as the company’s only other widebody jet, the Airbus A330, which only has 18.
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