Peloton Interactive shares had already lost roughly 75% of their value this year, when analysts at JMP Securities decided to downgrade the stock on Friday.
The ratings cut to Market Perform from Market Outperform helped send Peloton (ticker: PTON) down another 3.8% on Friday, giving the stock a total 2021 loss of 76.4%. The stock closed the day at $35.76, near its May 2020 level.
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