A mobile game called Benji Bananas, developed by Animoca Brands (whose CEO, Yat Siu, is on the board of the Ape Foundation), is adopting ApeCoin as a kind of in-game currency. For 25 ApeCoins, you can buy a Benji Bananas Membership Pass, which lets you earn “special tokens” in-game. Those tokens can then be swapped for ApeCoins.
What Is ApeCoin and Who Is Behind It? – CoinDesk
