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Krispy Kreme announced it will sell a dozen glazed doughnuts for the price of one gallon of gas on Wednesdays, starting April 13.
“While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze,” said Chief Marketing Officer Dave Skena in the company’s press release.
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Krispy Kreme will pull the average national gas price the Monday prior from AAA’s gas price tracker and set the price of a dozen Original Glazed doughnuts accordingly for that Wednesday.
“… We hope providing a little doughnut deflation will allow them to share some smiles during a difficult time,” said Skena in the statement.
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The offer will run until May 4 at certain participating Krispy Kremes, not including Times Square locations. Customers can visit the Krispy Kreme site to find out if their local shop is participating in the offer.
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Guests can order up to two dozen doughnuts each for the price of a single gallon of gas. Orders can be placed in-store, in the drive-thru, online, or through the app.