In December, Peloton got a public-relations black eye when the Mr. Big character died after riding a Peloton bike in a new episode of the Sex and the City series reboot. Peloton responded with an ad featuring the same character, alive and well, planning a Peloton ride. But that ad was pulled after the actor, Chris Noth, was accused of sexual assault.
After stock price collapse, Peloton faces tough questions about post-pandemic future – The Washington Post
