Vox Media is in advanced talks to merge with Group Nine Media Inc., according to people familiar with the situation, a deal that would unite two of the biggest players in digital media.
The companies are discussing an all-stock transaction that would give Vox Media 75% ownership of the combined company, with the remaining 25% going to Group Nine Media, the people said. Vox Media Chief Executive Jim Bankoff would helm the company, the people said.