Ford, GM Warn Dealers: Charge Above Sticker Price and Face Repercussions – The Wall Street Journal

Ford Motor Co. and General Motors Co. are clamping down on dealerships that are trying to charge more than the sticker price, a tactic that has proliferated amid the car shortage.

Ford Chief Executive Jim Farley said Thursday that dealers who engage in this practice will face consequences, including losing supplies of future models. Auto makers set a manufacturer’s suggested retail price, or MSRP, when they ship cars to dealerships. Dealers aren’t required to adhere to them, but under business norms that has been the general practice and expectation.

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